Chesterfield Audit--draft 4

QQQNSPRA’s Communication Audit Report Prepared for the Chesterfield County Public Schools Chesterfield, Virginia March 2008 National School Public Relations Association 15948 Derwood Road Rockville, MD 20855 www.nspra.org Copyright © 2008 by the National School Public Relations Association. All rights reserved. With the exception of the Chesterfield County Public Schools, no part of this publication may be reproduced or transmitted in any form or by any means without permission from the National School Public Relations Association, 15948 Derwood Road, Rockville, MD 20855; www.nspra.org. NSPRA Communication Audit Chesterfield County Public Schools Contents Introduction .................................................................................................................................... 1 Key Findings and Professional Observations ............................................................................ 7 Recommendations....................................................................................................................... 11 Perceptions of the Focus Groups .............................................................................................. 43 Appendix....................................................................................................................................... 79 NSPRA Communication Audit Chesterfield County Public Schools NSPRA Communication Audit Chesterfield County ...