Classement BrandZ Top 100

Telecom Providers 89,492 Technology Regional Banks Logistics 59,272 Telecom Providers 246,992 TOP 100 MOST VALUABLE GLOBAL BRANDS 2015 Entertainment 38,225 38,461 Telecom Providers -8% 35% 19% 43% 36% -1 4 -4 9% 24% -5 -2 -3% 20% 99% 3 2 3 4 4 4 5 28% 15% 16% 1 4 Rank change Tobacco 3 4 3 2 80,352 3 71,121 25 4 4 62,292 59,895 59,310 2 4 5 4 Brand Contribution 4 173,652 8 9 7 93,987 86,009 91,962 83,841 81,162 40,041 76,572 66,375 6 4 2 10 12 13 14 15 16 17 18 20 22 24 51,798 38,808 38,093 40,188 42,962 23 11% -1 Payments Regional Banks 0 -3 5% -5 Brand Value % change 2015 vs 2014 9% 4 5 115,500 -3 6% 5% -5 1 Brand Category Technology Coca-Cola includes Lights, Diets and Zero Technology 3 5 -13% 5 Retail Technology Brand Value 2015 $M Retail Technology Conglomerate 21 19 1 -1 9% 67% -4 -2 -5% 4% 3 5 11 NEW ENTRY 2 3 9 Fast Food Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg) Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest 4 2% -2