Étude sur les pratiques culturelles des Australiens - Deloitte

Media Consumer Survey 2015 Australian media and digital preferences – 4th edition Contents 2 Foreword 5 Snapshot 10 About this survey 12 Entertainment 13 A balanced digital diet 17 T -Me 19 Subscribe to the future 20 Long live the (content) King 23 Masters of multi-tasking 26 Discovery in the age of choice 30 Devices 31 Modern (connected) Family 34 No move for mobile 37 It’s what you do with it that counts 39 Dancing to a different tune 40 Social 41 Seeing the world through social 45 From network to ecosystem 48 The fne line 50 Books, magazines and news 51 The renaissance of reading 53 Bucking the subscription trend 55 Nuance in the news story? 58 Advertising 59 Mixed fortunes for mass media 62 Charting the digital frontier 67 References 68 Authors 69 Contacts Foreword Our fourth edition of Deloitte’s Media Consumer Survey provides a snapshot of how Australians Consumers appear to be are currently consuming different media and maintaining a balanced digital entertainment and how this has changed over diet, while placing social at the time. In it, we consider: heart of everything they do and • How we like to be entertained • With what and whom we interact embracing all things subscription.